Why I Even Offer This
Most people don’t realise this, but a slow website isn’t just “a bit inconvenient.”
It’s literally burning money — especially if you’re running Google Ads or Meta Ads.
I’ve built and optimised high-traffic sites for years, and the same problem shows up again and again:
Business owners are spending thousands on ads…
but sending that traffic to a page Google secretly hates.
Slow site = higher bounce rate, lower conversions, higher ad costs.
Fast site = more sales, less waste.
It really is that simple.
What I do in a Performance Audit
Every audit I run is real, technical, and customised for your site.
This isn’t a copy-paste Lighthouse report (you can do that yourself).
I manually inspect:
- Core Web Vitals
- JavaScript & CSS bloat
- server response time (TTFB)
- bad tracking setups
- GDPR compliance + cookie consent accuracy
- image compression
- mobile experience
- conversion bottlenecks
- caching issues
- CDN misconfigurations
Most sites fail these — even big expensive ones.
🔥 Why this actually matters
Let me spell this out bluntly:
If you’re paying for ads, but your site loads in 6 seconds… you’re lighting cash on fire.
Google literally increases the cost per click when your landing page quality is low.
Meta’s algorithm penalises slow sites with worse placements.
Users bounce instantly.
Tracking becomes inaccurate.
Conversions tank.
I often see websites where a 3-second TTFB delay alone is costing them:
- 20–50% of potential conversions
- higher CPA
- lower ROAS
- inaccurate analytics leading to wasted ad spend
Most business owners never check this — so they don’t even know.
📉 What “burning money” actually looks like
Imagine spending €2,000 per month on ads.
If your bounce rate increases by 40% because your site is slow?
You’re effectively throwing €800/month into the fire.
Slow load = no sale.
And your competitors (with faster sites) get your conversions instead.
Examples of issues I typically find
These are real issues I’ve seen on 90%+ of websites I audit:
1. Tracking scripts fire BEFORE consent
(GDPR violation + incorrect analytics + down-ranked by Google)
2. Duplicate or broken cookie banners
This often causes the consent issue above. As the consent managers cancel each other out or hardcode the cookie to true..
3. 3–10MB of unnecessary images
They load on mobile, kill LCP, kill conversions.
4. Render-blocking CSS & JS
Theme builders, bloated plugins, and old code slow everything down.
5. Server response delays (2–5 seconds TTFB)
Usually caused by bad hosting or no caching.
6. Cumulative Layout Shift issues
Buttons moving, page jumping, bad UX.
🛠 What you get in the full optimisation
This isn’t just “advice.”
I fix everything for you, fully done-for-you.
The package includes:
- 🔧 full Core Web Vitals optimisation
- 🧹 removing unused CSS/JS
- 🚀 real image optimisation (WebP, compression, responsive sizes)
- 🧩 tracking implementation that is actually GDPR-safe
- 📊 accurate Analytics + Consent Mode v2 setup
- ⚡ caching + CDN configuration
- 🔎 before/after Lighthouse reports
- 📝 a clear written summary of every fix
- ❇️ guaranteed score improvement (typically 90+ on mobile)
💶 Price
Most agencies charge insane amounts for this — €2,000 to €6,000 for a “performance package.”
I keep it simple:
⭐ Full Performance Audit + Fixes
→ €349 one-time.**
No subscription.
No upsells.
No risk.
Just a clean, fast, SEO-safe website that doesn’t waste your ad budget.
📩 Want me to check your site?
Send me your homepage or landing page URL.
I’ll run a quick diagnostic for free and tell you immediately if it’s worth fixing.
Email: info@connorstansfield.com
WhatsApp: +44 7857 512253
If you’re spending real money on ads — making your site fast isn’t optional.
It’s the cheapest way to increase conversions instantly.
